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Unlocking Customer Experience Through Analytics

Key Takeaways

Learn about the importance of Analytics from a BI perspective across all channels to deliver business metrics that surpass goals for acquisition, retention and engagement.

In this on-demand webinar Andy Fisher focuses on the importance of Analytics from a BI perspective across all channels to deliver business metrics that surpass goals for acquisition, retention and engagement as well as explore an innovative approach to leveraging multi-dimensional consumer insights in the US Health Insurance space.  

Sarah Rittman, Consulting Director at Baker Tilly Virchow Krause, LLP discusses how advanced predictive insights about individual health care purchasers can dramatically impact marketing and consumer engagement effectiveness in the emerging consumer health care marketplace.

Presenters

Detailed Overview

From advanced digital analytics to integrated BI measurement across all channels and testing into new mediums like Addressable TV. What does the future hold for measurement and how can it start measuring up?