We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Unlocking Intelligent Content Experiences at Scale

Original Presentation Date

Sep 14, 2021

Key Takeaways

  • Discover how to overcome your biggest content-related challenges to deliver effective, impactful, and scalable B2B content
  • Understand how to effectively measure performance of individual content assets and their impact on pipeline and revenue
  • Learn how marketers can take a customer-centric approach to content intelligence in three easy steps

Detailed Overview

Delivering the right content to the right person at the right time is no longer optional for generating pipeline and revenue — it’s critical. Yet, marketers routinely fail to deliver the relevant, quality content experiences that B2B buyers now expect.
 

B2B marketers create vast amounts of content but the majority of it is often wasted. So, why is this happening? Outdated approaches, broken systems, and clunky content engines make up the legacy methods that prevent real-time content experiences and scale. 
 

Join Sudeshna Sen, Vice President, Marketing Strategy & Analytics at Merkle B2B and Nick Edouard, Cofounder & CPO, at PathFactory as they take a deep dive into how content intelligence works (and why it matters).

Presenters

Sudeshna Sen

Vice President, Analytics, Merkle

Nick Edouard

Co-Founder & CPO, PathFactory