During this webinar, the presenters will discuss:
- How the online customer experience has changed to make addressable advertising more acceptable?
- What are the necessary tactics to blend CRM data with anonymous visitor information and make addressable advertising possible?
- What role email marketing and marketing services play?
- What are the steps to improve the sophistication of utilizing email and CRM data with addressable advertising?
- What is the revenue upside to blending email marketing and addressable advertising?
Based on a recent whitepaper by The Relevancy Group and sponsored by Merkle, this presentation will discuss how email marketing can be utilized in addressable advertising. The research measures how marketers are approaching targeting and the presenters will outline useful tactics.