To be successful in the online marketplace today, health insurance companies must change the way they market to consumers.
They need to be informed about how people are making buying decisions. They must understand the data that is available to them and how to use it to make informed campaign decisions. And they must be in a position to react in an instant to the shifting mindsets that each open enrollment (OE) cycle brings to the market.
This webinar discusses how having a data-driven, technology-enabled approach offers ways for health insurance marketers who embrace Customer Relationship Marketing (CRM) best practices to gain share of market going forward.
Adobe and Merkle discuss:
- How consumers were reached in 2015 and what we are looking to see in 2016
- The behaviors that are driving individuals to buy
- What consumers are teaching us and why we should listen