When Talking to a Person, Identity Is the Competitive Advantage You Need
Original Presentation Date
Oct. 15, 2019
In the age of customer experience, marketers are scrambling to inspire meaningful interactions within every customer exchange. How can you have a personal dialogue if you only think you know who you’re talking to?
Taking the guesswork out of personas requires knowing someone’s real identity. For marketers, it is imperative that you create value in every exchange that you have with an individual. Learn how to master identity and understand your customers, so you can deliver the complete, personal (not personalized) experience they demand and others are delivering. Driving one to one conversations in a more informed way requires investment, but we will show you how that return makes it worth the work.
The retail landscape is drastically changing. So how do brands thrive in the new world of customer expectations and control? Retailers are moving beyond traditional shopper and co-op programs by building unique businesses that surpass the traditional merchant vendor relationship.