Tips on how to optimize product page data to appear on relevant search queries and drive conversions
Proven strategies for effectively managing Amazon ad campaigns
How to engage the display programs through the Amazon Advertising Platform or Amazon Media Group
The nuances of advertising on Amazon, including both benefits and limitations
With 85 million Prime subscribers and counting, e-commerce giant Amazon is one of the first stops for online shoppers in the US leading retailers to ask, “How do I go to market with Amazon?” For retailers, relatively new to advertising on Amazon, there is a lot of knowledge to gain, especially as it relates to competitors. In this webinar, Merkle shares best practices for Amazon’s key ad offerings, covering everything from basic set-up details to more advanced strategies.
Reinforcing Your Brand Story on Amazon Through Additional Placements
There are a variety of ad formats and tools available for advertisers to elevate their brands through Amazon, whether they’re selling on Amazon or not. It’s critical that advertisers take advantage of these capabilities to the fullest in order to capitalize on the vast opportunity that exists on Amazon, including its pool of more than 150 million loyal Prime users.