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You Have to Ask the Tough ABM Questions

Join DXC Technology, Demandbase and DWA, A Merkle Company as they discuss ABM strategies.

Original Presentation Date

May. 22, 2018

Key Takeaways

  • Who does what? How to divide and conquer for maximum impact!
  • One size does not fit all – customized solutions for unique challenges
  • Keeping pace with innovation
  • Customer case study

Detailed Overview

When your Account-Based Marketing (ABM) strategy depends on the support of both a marketing agency and ABM technology provider, your path to success requires a strong collaborative approach that leverages the unique expertise of each partner. Savvy B2B marketers have rapidly moved past the “Why’s” and “How’s” of ABM and are now focused on scaling and optimizing their strategies for maximum ROI.

In this webinar, learn how brands are achieving continuous improvement by working in sync with their internal and external dedicated resources.