Join DXC Technology, Demandbase and DWA, A Merkle Company as they discuss ABM strategies.
Original Presentation Date
May. 22, 2018
Who does what? How to divide and conquer for maximum impact!
One size does not fit all – customized solutions for unique challenges
Keeping pace with innovation
Customer case study
When your Account-Based Marketing (ABM) strategy depends on the support of both a marketing agency and ABM technology provider, your path to success requires a strong collaborative approach that leverages the unique expertise of each partner. Savvy B2B marketers have rapidly moved past the “Why’s” and “How’s” of ABM and are now focused on scaling and optimizing their strategies for maximum ROI.
In this webinar, learn how brands are achieving continuous improvement by working in sync with their internal and external dedicated resources.
Considerations For B2B Marketers When Applying AI To Account-Based Marketing
Many B2B marketers are hesitant to incorporate artificial intelligence into their ABM campaigns, and with good reason. Perception and organizational barriers often challenge the implementation of new and untested technology. When implemented properly, however, AI has the power to parse vast amounts of data, in order to bring efficiency to every phase of a B2B buyer’s journey.