Yahoo today announced an expansion of its long standing partnership with Merkle, the leading technology-enabled, data-driven customer experience management (CXM) company, connecting Merkle’s identity resolution and data platform, Merkury, and Yahoo ConnectID.
Merkle appointed Krishnan Menon to the newly created position of Chief Client Officer for Merkle & dentsu CXM APAC.
Competition, shopping behaviors, and privacy changes will impact marketing through the end of the year
Partnership enables brands to better leverage first-party data across CTV
The exclusive, half-day event will give marketers the tools to build world class digital marketing on the Google Marketing Platform
OpenAudience, the OpenX data and identity solution, enables Merkury clients to reach audience segments across premium omnichannel supply with speed, scale, and precision
Komasinski succeeds Craig Dempster who has announced his retirement after 15 years with Merkle and four years with dentsu
Dentsu recognized in Salesforce Partner Innovation Awards
