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Nicole Gleason

Vice President, Analytics Strategy & Development, Merkle
Nicole Gleason

Nicole joined Merkle through its acquisition of Comet Global Consulting, an organization specializing in the implementation and support of omni-channel customer decisioning programs. While at Comet, Nicole built and led the decisioning analytics practice in North America. This team helps clients to maximize the business value of decisioning programs through the generation of actionable insights which fuel continuous improvement of their next best action and retention optimization capabilities. This includes a focus on commercial benefits reporting, operational performance tracking, modelling support and a process to drive optimization of the customer value management metrics.

Prior to joining Comet in 2014, Nicole was the Sr. Director of Advanced Analytics for NCC Media, a spot cable company jointly owned by Comcast, Spectrum and Cox Media. Previous experience includes Organon (a pharmaceutical company now a part of Merck & Co), Spotfire (a data visualization software company now a part of Tibco) and Dendrite International (a CRM company now a part of IQVIA).

She holds an M.S. in Social Psychology from Yale University, where her research concentration was on implicit attitudes and stereotypes.

Nicole's Articles, Blog Posts, Webinars and More

Delivering Real-Time Cross-Channel Customer Experiences to Improve Customer Value and Reduce Expenses

Delivering Real-Time Cross-Channel Customer Experiences to Improve Customer Value and Reduce Expenses

Satisfying service needs are an essential part of the customer experience, regardless of how the customer engages with the brand. Historically that experience was fractured due to silo’ed channel-level experiences.