Using creativity to solve efficiency
So time-crunched CMOs could quickly connect with relevant reads, our designers created a layout to visually organize the site’s content while spotlighting exclusives. They then updated the nav bar to include newly added features, like interviews and slide shows.
CMO.com’s brand colors were revised to emphasize their authoritative credibility and to set them apart from their competitors. To make it easy for authors to switch out visual content anywhere on the site, our designers correctly resized all the images within their content library.
Complex publishing made painless
Everyday, CMO.com’s global authors digitally publish a multitude of thought leadership material—from articles, blog posts, slide shows and more. To make it fast and easy for them, our web development team of Adobe-certified implementation experts replatformed the site to Adobe Experience Manager. Now authors can post time-sensitive content without any assistance from IT.
A+ experiences for C-level leaders
CMO.com took advantage of Adobe Marketing Cloud solutions that would help them personalize the reader experience. Our web development team implemented Adobe Analytics so authors could see which content pieces performed better in which global location. They added Adobe Target so visitors would see ads based on their on-site behavior. And to help authors manage the profiles of readers and automate content delivery, our teams introduced Adobe Campaign to the site’s infrastructure.
De kracht van voetbal in al zijn eenvoud.
Dynamische KNVB content die automatisch wordt afgestemd op het wedstrijdverloop, wat de stand ook is.