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Designing experiences that drive engagement

CMO.com was built by Adobe to help busy senior marketers keep pace with the ever-evolving digital marketing landscape. Launched in 2009, the site quickly became a one-stop-shop for globally curated expert content—including the latest in research, consumer trends, and innovative technological capabilities.
 
But as they grew to include their own exclusive content, CMO.com wanted to ensure the success of their editorial efforts with technology and design that would deliver first-class author and reader experiences.

Using creativity to solve efficiency

So time-crunched CMOs could quickly connect with relevant reads, our designers created a layout to visually organize the site’s content while spotlighting exclusives. They then updated the nav bar to include newly added features, like interviews and slide shows.
 
CMO.com’s brand colors were revised to emphasize their authoritative credibility and to set them apart from their competitors. To make it easy for authors to switch out visual content anywhere on the site, our designers correctly resized all the images within their content library.

Complex publishing made painless

Everyday, CMO.com’s global authors digitally publish a multitude of thought leadership material—from articles, blog posts, slide shows and more. To make it fast and easy for them, our web development team of Adobe-certified implementation experts replatformed the site to Adobe Experience Manager. Now authors can post time-sensitive content without any assistance from IT.

A+ experiences for C-level leaders

CMO.com took advantage of Adobe Marketing Cloud solutions that would help them personalize the reader experience. Our web development team implemented Adobe Analytics so authors could see which content pieces performed better in which global location. They added Adobe Target so visitors would see ads based on their on-site behavior. And to help authors manage the profiles of readers and automate content delivery, our teams introduced Adobe Campaign to the site’s infrastructure.

I moved onto the Adobe Experience Manager platform and have not looked back since. I find the authoring environment more functional and so much easier to navigate and use.
 
Gayle Kesten, Marketing Author, CMO.com

De kracht van voetbal in al zijn eenvoud.

Dynamische KNVB content die automatisch wordt afgestemd op het wedstrijdverloop, wat de stand ook is.