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Om je bezoek aan onze website optimaal te laten verlopen, maken wij gebruik van cookies. Zo gebruiken wij cookies om inhoud te personaliseren, om sociale media-functies aan te bieden en om ons websiteverkeer te analyseren. We delen ook informatie over jouw gebruik van onze site met onze sociale media-, advertentie- en analysepartners.
Natuurlijk vinden wij je privacy belangrijk. Daarom kun je de cookie-instellingen zelf beheren. Hoe wij omgaan met de gegevens die op basis van de geplaatste cookies verkregen zijn, leggen wij uit in onze cookie verklaring.
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Blog - CRM & Loyalty

Latest Posts

Employee Engagement #3: Be Quick

Modern companies are creating increasingly well-crafted experiences for their customers and, through their external focus, excel at engaging their users through their products and services. Often, though, they tend to forget their other most important user group: their own employees.
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Employee Engagement #2: Be Relevant

Modern companies are creating increasingly well-crafted experiences for their customers and, through their external focus, excel at engaging their users through their products and services. Often, though, they tend to forget their other most important user group: their own employees.
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An Introduction to Customer Experience by Service Design

“There’s a shift under way in large organizations, one that puts design much closer to the centre of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work” - Harvard business review.
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Employee Engagement #1: Be There

Modern companies are creating increasingly well-crafted experiences for their customers and, through their external focus, excel at engaging their users through their products and services. Often, though, they tend to forget their other most important user group: their own employees.
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The benefits of Service Design

In the first blog of our Service Design series, we introduced the methodology. In this blog we will tell you more about the benefits of Service Design. Why would you want to apply this methodology? Service design thinking is a proven method for business growth.
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The Merkle approach - Key for success

Last time we told you about the benefits of Service Design. In this blog we will outline the approach. At Oxyma we’ve defined seven phases for our service design projects to improve the customer experience.
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It takes more than two to tango

You don’t need to break down the silo’s, you need to let them work together. For me, that is the accelerator needed for creating value and an excellent customer experience on one hand and innovation and change in doing business on the other.
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The Marketing Technology Selection Process

There are a lot of different Marketing Technology tools available. To support you in making the best choice for a tool, we have developed a comprehensive selection process that will help to achieve a well-founded decision, which will ultimately benefit your customers. Welcome to the Jungle
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