Latest Posts

Posts By Topic:

An Introduction to Customer Experience by Service Design

Geschreven door: Gerard van den Dool |
Op: Aug 12, 2019

“There’s a shift under way in large organizations, one that puts design much closer to the centre of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work” - Harvard business review.

Topic:

Comments

The benefits of Service Design

Geschreven door: Gerard van den Dool |
Op: Aug 09, 2019

In the first blog of our Service Design series, we introduced the methodology. In this blog we will tell you more about the benefits of Service Design. Why would you want to apply this methodology? Service design thinking is a proven method for business growth.

Topic:

Comments

The Merkle approach - Key for success

Geschreven door: |
Op: Aug 09, 2019

Last time we told you about the benefits of Service Design. In this blog we will outline the approach. At Oxyma we’ve defined seven phases for our service design projects to improve the customer experience.

Topic:

Comments

It takes more than two to tango

Op: Aug 09, 2019

You don’t need to break down the silo’s, you need to let them work together. For me, that is the accelerator needed for creating value and an excellent customer experience on one hand and innovation and change in doing business on the other.

Topic:

Comments

The Marketing Technology Selection Process

Geschreven door: Christian Seidl |
Op: Aug 09, 2019

There are a lot of different Marketing Technology tools available. To support you in making the best choice for a tool, we have developed a comprehensive selection process that will help to achieve a well-founded decision, which will ultimately benefit your customers. Welcome to the Jungle

Topic:

Comments