CRM strategy

Latest Posts

Stoppen, wachten of doorgaan in tijden van onzekerheid

Geschreven door: Martijn Draaisma |
Op: May 13, 2020

Investeren in CRM loont, juist nu! Martijn Draaisma vertelt meer over de kern van CRM, het gaat uiteindelijk om het realiseren van wederzijds waardevolle en toekomstbestendige relaties.

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Van collecting naar connecting met people-based marketing

Geschreven door: Just Greve |
Op: Jan 29, 2020

Waar we nu nog vaak zien dat retailers jagen op nieuwe klanten en ondertussen vergeten om ook met hun huidige klanten een echte relatie op te bouwen, is het tijd voor een nieuwe aanpak.

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Consultancy Stage bij Merkle: uitdagend, leerzaam en creatief

Geschreven door: Niels Geerts |
Op: Jan 10, 2020

Niels heeft de afgelopen maanden stage gelopen binnen het consultancy team. Benieuwd naar zijn redenen om voor Merkle te kiezen, werkzaamheden en wat deze stage zo leuk gemaakt heeft? Lees dan vooral zijn verhaal!

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An Introduction to Customer Experience by Service Design

Geschreven door: Gerard van den Dool |
Op: Aug 12, 2019

“There’s a shift under way in large organizations, one that puts design much closer to the centre of the enterprise. But the shift isn’t about aesthetics. It’s about applying the principles of design to the way people work” - Harvard business review.

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The benefits of Service Design

Geschreven door: Gerard van den Dool |
Op: Aug 09, 2019

In the first blog of our Service Design series, we introduced the methodology. In this blog we will tell you more about the benefits of Service Design. Why would you want to apply this methodology? Service design thinking is a proven method for business growth.

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The Merkle approach - Key for success

Geschreven door: |
Op: Aug 09, 2019

Last time we told you about the benefits of Service Design. In this blog we will outline the approach. At Oxyma we’ve defined seven phases for our service design projects to improve the customer experience.

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It takes more than two to tango

Op: Aug 09, 2019

You don’t need to break down the silo’s, you need to let them work together. For me, that is the accelerator needed for creating value and an excellent customer experience on one hand and innovation and change in doing business on the other.

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The Marketing Technology Selection Process

Geschreven door: Christian Seidl |
Op: Aug 09, 2019

There are a lot of different Marketing Technology tools available. To support you in making the best choice for a tool, we have developed a comprehensive selection process that will help to achieve a well-founded decision, which will ultimately benefit your customers. Welcome to the Jungle

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