Hoijer attended Royal Academy of Art, where he earned a Bachelor of Arts degree in Design in 2007. Hoijer is a result oriented, innovative and strategic leader with 10+ years of experience in marketing. Supporting businesses and brands towards long term growth by changing the order of things for the better and helping teams to solve real problems that are right in front us.
Hoijer is driven by the pleasure of finding things out. Loves to lead by example and share the credits. And truly believes good marketing is as little marketing as possible.
In 2015, he helped found MediaMonks platforms department and helped scaling-up MediaMonks data-driven content and dynamic campaigns department. MediaMonks was acquired by Martin Sorrell’s S4 Capital.
Hoijer is also known for his public presentations and TED-style talks, decoding brands across numerous dimensions including e-commerce, design, and digital marketing. Hoijer has given data-driven digital design lectures at several Universities, Art Academies and Global tech. businesses.
Much of his research and work at Merkle focuses on his data-driven approach to digital transformation and customer experience strategy. He helps companies to analyze their peculiar strengths and strategies, their economic models, their design capabilities, their brand, and the drastic consequences of big competitive platforms. And helps them to put these insights into action, fast.