Michael Komasinski is the regional president of Merkle in Europe, the Middle East and Africa (EMEA). He leads a business of over $175M, comprising over 2,100 employees across 20 offices in seven markets. Merkle EMEA is expected to double over the next three years by continuing to post double-digit organic growth and adding additional acquisitions that create scale, geographic coverage and new capabilities.
Michael is tasked with realising the full marketplace potential of Merkle’s powerful people-based marketing solutions to create competitive advantage for top tier clients across the region. Merkle EMEA is comprised of seven robust acquisitions (DBG, Periscopix, Comet Consulting, Oxyma, Divisadero, DWA, and Aquila Insight) which were closed during the past three years and are currently at different stages of integration into the business.
Michael was previously global chief operating officer for Merkle’s global services organisation. This included consolidating all operating groups into a single entity capable of serving Merkle clients with our people-based marketing solutions. During this time, he moved to London to oversee the EMEA Agency Services business, which grew 30% and became fully integrated into the EMEA region.
Michael joined Merkle in 2015 as the chief operating officer of the Agency Services operating group. In that role, he oversaw the integration of two premier performance media agencies (Impaqt and RKG) including the convergence of their respective bidding platforms. This integrated search offering and platform was cited in the most recent Forrester Search wave in which Merkle placed a close second. Michael was responsible for creating a robust operating platform that allowed the business to scale and improve profitability. He oversaw organic growth of nearly 20% and won AOR assignments with Target, HBO, and Warner Brothers.
Prior to Merkle, Michael was the Razorfish Chief Operating Officer for North America and before that, the president of the shopper marketing agency, Schawk Retail Marketing. He has also held a number executive roles at The Nielsen Company and as a management consultant at A.T. Kearney. Michael holds an MBA from the Kelley School of Business at Indiana University where he graduated cum laude. He holds an undergraduate degree from Vanderbilt University with a double major in engineering science and philosophy.