Arc House 82, Tanner Street
London, United Kingdom SE1 3GP
International House, 1 St. Katharine's Way
London, United Kingdom E1W 1UN
Local Landmarks:
Arc House: Located on the south side of the Thames River, our London office is due south of the Tower Bridge and just a few blocks east of Tanner Street Park and northeast of St. Mary Magdalen Churchyard.
International House: Located just north of the Thames River, the International House office is just across the A100 from the Tower of London.
Arc House 82, Tanner Street London SE1 3GP
International House, 1 St. Katharine's Way
Some of our latest content:
What Consumers Really Think About Experience (Infographic)
Find out how customers really feel about experience and how experience changes their buying behaviors.
Hyper-Personalization: The Role of Data and Technology
Hyper-personalization is increasingly becoming the success formula behind one-to-one campaigns. This makes targeting much more precise with the help of hundreds and thousands of customer attributes and behavior signals collected from a variety of sources (offline and online) almost in a real-time manner. Sajith Thayappalli, Senior Director, Marketing Technology, Merkle helps to familiarize this concept and explain how data and technology tools together help the implementation of such targeting models.
