Nanjing, China

Consumer expectations and behavior continue to change. COVID-19 and other recent events have led to an entirely new landscape for brands to navigate. AARP and Merkle have identified research-backed strategies to help brands stand out among the crowd and future-proof marketing approaches through Re-Emergence and whatever comes next. Learn how consumer expectations of rewards and loyalty initiatives have changed due to the impacts of this year’s events, and hear from AARP on their approach to navigating these changes.

RAL Retail draws from Merkle’s deep roots in building modern marketing data management solutions for the retail vertical, with a speed to ROI that isn’t found in any other database solution.