Singapore

Now more than ever, marketers need flexibility in how we conduct research. This includes moving focus groups, a traditionally in-person method, to an online space.

In May, when we began analyzing brand and advertiser intent data, and observed significant surges in interest around terms related to "brand safety" and a decrease in intent around "account-based marketing." The data reflected many of the concerns our clients were expressing at the time — about two months into the pandemic.