As SVP of SEO, Adam contributes to the strategic direction of Merkle's paid and organic search marketing services, as well as the creation of new initiatives. Adam also drives the development of proprietary SEO toolsets and business development opportunities, while overseeing client strategy.
Prior to this role, Adam was Chief Knowledge Officer at Merkle|RKG. He was also the founder and president of AudetteMedia, a leading SEO boutique agency. One of the foremost SEO shops in the industry, AudetteMedia partnered with premier brands including Zappos, Gannett, Kroger, HSN, Charming Shoppes, University of Phoenix, Amazon, and Michelin.
Adam has been active in the search marketing industry since 1996 and is a top rated presenter at premier industry events such as Search Marketing Expo and SMX Advanced, Searchfest, Nation Association of Government Webmasters, Search Engine Strategies, BlueGlass, and Pubcon. He contributes regular columns for Search Engine Land and Search Engine Watch.