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Adam Audette

Senior Vice President, Media Services, SEO Lead
Adam Audette

As SVP of SEO, Adam contributes to the strategic direction of Merkle's paid and organic search marketing services, as well as the creation of new initiatives. Adam also drives the development of proprietary SEO toolsets and business development opportunities, while overseeing client strategy.

Prior to this role, Adam was Chief Knowledge Officer at Merkle|RKG. He was also the founder and president of AudetteMedia, a leading SEO boutique agency. One of the foremost SEO shops in the industry, AudetteMedia partnered with premier brands including Zappos, Gannett, Kroger, HSN, Charming Shoppes, University of Phoenix, Amazon, and Michelin.

Adam has been active in the search marketing industry since 1996 and is a top rated presenter at premier industry events such as Search Marketing Expo and SMX Advanced, Searchfest, Nation Association of Government Webmasters, Search Engine Strategies, BlueGlass, and Pubcon. He contributes regular columns for Search Engine Land and Search Engine Watch.

Adam's Articles, Blog Posts, Webinars and More

Blog We suggest...

On Shiny New Stuff and "Old SEO"

There's a paradox that exists amidst the feverish pace of search industry changes: Classic, boring, "old SEO" is still what works best.
Topics: SEO
Blog We suggest...

Site Search, Dynamic Content, and SEO

Large-scale site search and dynamic content can be problematic for SEO and both issues generate many questions at conferences and online. This article is an attempt to set clarity on the subject.
Topics: SEO
Blog We suggest...

Robots.txt Best Practices for SEO

Many robots.txt best practices are well established, and yet we continue to see incorrect information spread in prominent places.
Topics: SEO
Blog We suggest...

Links Are Effects Not Causes

A real backlink strategy isn't about links at all, but about content, social, and promotional strategies that will engage people.
Topics: SEO