Adam Audette

SVP of SEO, Merkle
Adam Audette

As SVP of SEO, Adam contributes to the strategic direction of Merkle's paid and organic search marketing services, as well as the creation of new initiatives. Adam also drives the development of proprietary SEO toolsets and business development opportunities, while overseeing client strategy.

Prior to this role, Adam was Chief Knowledge Officer at Merkle|RKG. He was also the founder and president of AudetteMedia, a leading SEO boutique agency. One of the foremost SEO shops in the industry, AudetteMedia partnered with premier brands including Zappos, Gannett, Kroger, HSN, Charming Shoppes, University of Phoenix, Amazon, and Michelin.

Adam has been active in the search marketing industry since 1996 and is a top rated presenter at premier industry events such as Search Marketing Expo and SMX Advanced, Searchfest, Nation Association of Government Webmasters, Search Engine Strategies, BlueGlass, and Pubcon. He contributes regular columns for Search Engine Land and Search Engine Watch.

Adam's Articles, Blog Posts, Webinars and More

Marketers need to redefine how they think about SEO

In this modern and rapidly changing period in digital marketing, it's unfortunate that so many marketers still misunderstand the role of search engine optimization (SEO).

People in the Era of Machine Learning

In the era of machine learning, intelligent assistants, and artificial intelligence, the customer journey is often an afterthought. Sure, we’re accelerating in our ability to leverage data to create ever more personalized advertising, and we’re making strides developing algorithms to target individual people, not just audience segments. But are we forgetting that human beings (you and I) are at the heart of all this technology?

The customer journey has never been more important, if we are to capitalize on the promise of personalized advertising. But how? To answer that, let’s step back in time to a simpler age.

Webinars We suggest...

Receive the Gift of a Record-Setting E-Commerce Holiday

It’s getting down to crunch time. The Holiday season is almost here, and it will come and go almost as quickly as last year's. Do you have your search program in shape to sled hard and ring those bells (cash register bells, that is?)
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Adam Audette in Social Media Today

RKG's Chief Knowledge Officer, Adam Audette, is part of a group of SEO experts interviewed by Social Media Today for an article/infographic titled "SEO Experts Weigh in on the Future of Marketing."
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RKG's Adam Audette Interviewed by OMReport

RKG's Chief Knowledge Officer was recently interviewed at SES NY for OMReport. See the full video here: http://www.omreport.com/episode-12-interview-with-adam-audette/
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Adam Audette interviewed by iACQUIRE

RKG's Chief Knowledge Officer, Adam Audette, was recently interviewed by iACQUIRE as part of their lunch break series. See Adam speak on his unique role, e-commerce, his experience at Zappos, why ‘old SEO is the best’, and much more by clicking here!
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