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Adam Audette

SVP of SEO, Merkle
Adam Audette

As SVP of SEO, Adam contributes to the strategic direction of Merkle's paid and organic search marketing services, as well as the creation of new initiatives. Adam also drives the development of proprietary SEO toolsets and business development opportunities, while overseeing client strategy.

Prior to this role, Adam was Chief Knowledge Officer at Merkle|RKG. He was also the founder and president of AudetteMedia, a leading SEO boutique agency. One of the foremost SEO shops in the industry, AudetteMedia partnered with premier brands including Zappos, Gannett, Kroger, HSN, Charming Shoppes, University of Phoenix, Amazon, and Michelin.

Adam has been active in the search marketing industry since 1996 and is a top rated presenter at premier industry events such as Search Marketing Expo and SMX Advanced, Searchfest, Nation Association of Government Webmasters, Search Engine Strategies, BlueGlass, and Pubcon. He contributes regular columns for Search Engine Land and Search Engine Watch.

Adam's Articles, Blog Posts, Webinars and More

Marketers need to redefine how they think about SEO

In this modern and rapidly changing period in digital marketing, it's unfortunate that so many marketers still misunderstand the role of search engine optimization (SEO).

People in the Era of Machine Learning

In the era of machine learning, intelligent assistants, and artificial intelligence, the customer journey is often an afterthought. Sure, we’re accelerating in our ability to leverage data to create ever more personalized advertising, and we’re making strides developing algorithms to target individual people, not just audience segments. But are we forgetting that human beings (you and I) are at the heart of all this technology?

The customer journey has never been more important, if we are to capitalize on the promise of personalized advertising. But how? To answer that, let’s step back in time to a simpler age.

Blog We suggest...

SEO Geeks Everywhere!

We recently had a small batch of t-shirts made and sent them out to our SEO friends. Here are some of the pictures we got back! The t-shirt was accompanied with a letter asking for a photo of the recipient wearing it. Not everyone replied, but here are the ones that did. Want an SEO Geek Shirt?
Topics: SEO
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Correcting the History of Search Engine Optimization

Does the history of search engine optimization (SEO) even matter? I believe it does. In an industry that suffers from lack of structure and standardization, having a fuzzy history only turns the blinds another notch dimmer.
Topics: SEO
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Moderating Discussion Lists: A Quick and Dirty Guide

... okay maybe not dirty, but you get the idea :) Moderating email discussion lists - be they business-to-business, tech- or consumer-oriented - takes a great deal of skill, patience, and tact. Light touch is the goal with moderating, but it sometimes takes a heavy touch to steer the ship.
Topics: SEO
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Free SEO Diagnostics Tool: Log File Parsing Script

A cornerstone of search engine optimization is the analysis of server log files. Analytical tools are essential, but we need direct access to the raw logs in order to study bot behaviour and spot errors, patterns and potential crawling issues GUI analytics can't give us.
Topics: SEO
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An Email Marketing Tip Sheet

This article will serve as a basic reference sheet for those doing email marketing campaigns. This is primarily aimed at newsletters, but can also be applied to sales messages, transactional emails, or even discussion lists.
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Six Principles of Ethical SEO

Once upon a time, I wanted to be a doctor. Not a real doctor mind you, but an alternative doctor - I wanted to heal with botanicals and homeopathy, with nutrition and philosophy. I was all about naturopathic medicine (to the great bewilderment of my parents).
Topics: SEO
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Link Building Fundamentals: A Primer

The following post was inspired by a presentation I did at Searchfest earlier this month. Since this blog is new, I'll be posting articles on fundamental marketing concepts that we can use as reference points on the site.
Topics: SEO
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The Interchange of Search and Use

Is there an interchange between search engine optimization (more accurately, internet marketing) and usability? That's the question veteran SEO Grant Crowell asked Jared Spool, a veteran usability engineer, in a twenty minute phone interview.
Topics: SEO
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Do I Think Google is Evil? No.

The Register recently ran an article outlining some critical issues with Adwords. I was quoted in the article, along with Andrew Goodman, Dan Thies, Aaron Wall and others. I thought it was fairly balanced and well-researched.
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Strategic Internet Marketing

In a demanding business environment (that gets more demanding by the day), it's essential to maximize return on your time and your money. Which means that your internet marketing campaign must deliver a positive ROI - and do so in a reasonable time frame.
Topics: SEO