James Daugherty, Adam Lavelle, Jesse Markward |
Published on: Jul 05, 2017
For marketers, 2017 is all about activating relevant, intimate and meaningful customer experiences, both online and offline. The challenge: Managing the organizational and cultural change that comes with this kind of people-based marketing.
John Lee, Adam Lavelle, Matt Naeger, Matthew Mobley, Peter Vandre, Leah van Zelm |
Published on: Jan 27, 2015
This four-part on-demand webinar series, which is geared toward travel, media and entertainment marketers, discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy. These webinars will be released through January and February.