We use cookies to personalize content, to provide social media features and to analyze our traffic. We also share information about your use of our site with our social media, advertising and analytics partners. For information on how to change your cookie settings, please see our Privacy policy. Otherwise, if you agree to our use of cookies, please continue to use our website.

Adam Lavelle

Chief Solutions Officer
Adam Lavelle

As Chief Solutions Officer for Merkle, Adam helps our clients across industries to achieve their marketing objectives, by leveraging our full range of services and capabilities.

Adam has 20 years of interactive expertise helping clients succeed online. He joined Merkle from Hearst Corporation, where he served as CEO of Core Audience (Hearst's trading desk and DMP platform), as well as Chief Strategy Officer of iCrossing (Hearst’s digital marketing agency). Adam ran both corporate strategy and all client-related strategic services for iCrossing, focusing on the agency's use of search and consumer insights to develop marketing solutions that answer client challenges.

Adam began his digital career at The Internet Group in 1994, where he led the first launch of Mapquest.com. He has also held executive positions at Digitas, Razorfish (iXL/Scient), and Agency.com. He holds a B.A. in Classical Studies and Creative Writing from the University of Pittsburgh, and lives with his wife and two boys in New Jersey.

Adam's Articles, Blog Posts, Webinars and More

Activating people-based marketing

Activating People-Based Marketing

Today, we are moving toward true people-based marketing, innovating and creating more intimate moments with customers. Join this complimentary webinar as we discuss creating more meaningful moments than ever, across every channel, every device, at any point in time – all uniquely designed for a specific, real person.

2017 Marketing Imperatives Webinar Series: Imperative #3 - Manage Your Customer Relationships Over Time

2017 Marketing Imperatives Webinar Series: Imperative #3 - Manage Your Customer Relationships Over Time

This third and final webinar in the series will help you learn about linking inbound and outbound customer experiences over time to optimize customer relationships and overall business objectives, and much more!

Webinars We suggest...

How Office Depot Reaches High-Value Customers: Addressable Media for People-Based Marketing

For marketers, 2017 is all about activating relevant, intimate and meaningful customer experiences, both online and offline. The challenge: Managing the organizational and cultural change that comes with this kind of people-based marketing.
Topics: Retail & Consumer Goods | Performance Media & Digital Advertising
Webinars We suggest...

Addressable Customer Experience On-Demand Webinar Series

This four-part on-demand webinar series, which is geared toward travel, media and entertainment marketers, discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy. These webinars will be released through January and February.