As Chief Solutions Officer for Merkle, Adam helps our clients across industries to achieve their marketing objectives, by leveraging our full range of services and capabilities.
Adam has 20 years of interactive expertise helping clients succeed online. He joined Merkle from Hearst Corporation, where he served as CEO of Core Audience (Hearst's trading desk and DMP platform), as well as Chief Strategy Officer of iCrossing (Hearst’s digital marketing agency). Adam ran both corporate strategy and all client-related strategic services for iCrossing, focusing on the agency's use of search and consumer insights to develop marketing solutions that answer client challenges.
Adam began his digital career at The Internet Group in 1994, where he led the first launch of Mapquest.com. He has also held executive positions at Digitas, Razorfish (iXL/Scient), and Agency.com. He holds a B.A. in Classical Studies and Creative Writing from the University of Pittsburgh, and lives with his wife and two boys in New Jersey.
James Daugherty, Adam Lavelle, Jesse Markward | Published
on: Jul 05, 2017
For marketers, 2017 is all about activating relevant, intimate and meaningful customer experiences, both online and offline. The challenge: Managing the organizational and cultural change that comes with this kind of people-based marketing.
John Lee, Adam Lavelle, Andrew Hoeberichts, Matt Naeger, Matt Mobley, Peter Vandre, Leah van Zelm | Published
on: Jan 27, 2015
This four-part on-demand webinar series, which is geared toward travel, media and entertainment marketers, discusses the importance of delivering addressable customer experiences and best practices for executing on this strategy. These webinars will be released through January and February.