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Adam Mincham

Vice President and Associate Client Partner
Adam Mincham

Adam is a Vice President, responsible for driving customer success for some of Merkle's largest Tech and B-to-B Clients. An executive with over 16 years of experience in the Tech and B-to-B sectors, Adam brings diverse experience in sales, marketing, account leadership and operational roles in finance, procurement and IT.

Adam spent the first 11 years of his career with CA Technologies, running multiple teams and ultimately served as Senior Director, Global Relationship Marketing, where he led teams owning global customer strategy, demand generation, sales enablement, marketing database and data acquisition. Adam’s operations background and ability to bring strategic vision and operational excellence positioned him well to run global teams focused on delivering results.

Since joining Merkle in 2010, Adam has held multiple roles leading Merkle’s largest Tech and B-to-B clients, including Dell, Comcast, T-Mobile and PayPal. In addition, he is charged with the aggregation of capabilities across Merkle’s full breadth of people-based marketing solutions to develop go-to-market strategies that serve the distinct requirements of B-to-B marketers across industries.

Adam hails from the United Kingdom but moved to the United States in 2008. He now works in Austin, TX.

Adam's Articles, Blog Posts, Webinars and More

Are You Using Your Data or Hoarding It?

Are You Using Your Data or Hoarding It?

Marketing organizations are left between two extremes in the era of big data — on one hand, there is an inordinate amount of data that, ostensibly, can be used to drive the business — and on the other hand, teams are spending more time organizing data, rather than completing value-add analytic work.

Account-Based Marketing: All Hype or the Next Big Thing?

Account-Based Marketing: All Hype or the Next Big Thing?

If you follow B-to-B marketing buzz, you’ve probably noticed that account-based marketing (ABM), a one-to-one engagement approach, is getting some serious attention.

Blog We suggest...

Building an Intelligent Funnel

Shaping the success of a brand relies on a marketer’s ability to create an intelligent and fully-connected marketing funnel. A funnel moves like a swarm of birds — fluid, collective, and constantly moving to new opportunities.
Articles We suggest...

Your Account-Based Marketing Starter-Kit

Account-based marketing is having somewhat of a renaissance at the moment and the momentum is running strong. The new world of predictive technologies, digital identification, intent and behavioral data is driving a surge of interest.
Topics: B2B
Blog We suggest...

Can Promotion and Nurture Marketing Work in Harmony?

Promotional and nurturing marketing tactics are not an "or" question. They are an "and" question, as in how do you best get promotion and nurture working together well? Here are a few things to consider.
Topics: B2B
Blog We suggest...

B2B vs. B2C Buying Behavior

Considered purchasing habits aren't limited to the realm of business-to-consumer, which means B2B marketing can, and should, have plenty in common with B2C marketing practices
Topics: B2B