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Adrienne Raynor

Adrienne Raynor is a Senior Analyst at RKG. Email

Adrienne's Articles, Blog Posts, Webinars and More

Are You Tracking the Right Conversions?

Video: Are You Tracking the Right Conversions?

Learn the 5 steps to setup micro-conversion tracking in order to develop a more comprehensive picture of paid search program effectiveness.

6 Ways to Boost Incremental PPC Traffic This Holiday Season

In just a few short weeks we will find ourselves engrossed in bidding adjustments, ad copy changes and other time sensitive updates, so now is the time to get a few extra projects checked off your list that will pay off during the holiday frenzy.