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Ajay Manglani

Vice President
Ajay Manglani
Ajay is a seasoned entrepreneur and marketing and digital strategy executive with extensive experience in consumer and small business, high-tech, and ecommerce industries. He is a thought leader in predictive and omnichannel marketing, digital transformation and customer analytics. Prior to joining Merkle, Ajay founded a digital commerce company that pioneered real-time data-driven marketing within the consumer electronics industry in addition to spending 14 years working within management consulting and technology industries. Ajay holds an MBA with Honors from The University of Chicago Booth School of Business.

Ajay's Articles, Blog Posts, Webinars and More

Rationalizing Your Marketing Investments with Digital Customer Lifetime Value

Although consumers are increasingly engaging with brands across multiple channels, it is a never-ending task for modern marketers to justify omni-channel campaign spend. As marketing budgets come under heightened scrutiny from the C-suite, rationalizing investments in customer acquisition and retention throughout the funnel has become a challenge that marketers in all industries are facing.

Rationalizing Your Marketing Investments with Digital Customer Lifetime Value

Although consumers are increasingly engaging with brands across multiple channels, it is a never-ending task for modern marketers to justify omni-channel campaign spend.