Ajay is a seasoned entrepreneur and marketing and digital strategy executive with extensive experience in consumer and small business, high-tech, and ecommerce industries. He is a thought leader in predictive and omnichannel marketing, digital transformation and customer analytics. Prior to joining Merkle, Ajay founded a digital commerce company that pioneered real-time data-driven marketing within the consumer electronics industry in addition to spending 14 years working within management consulting and technology industries. Ajay holds an MBA with Honors from The University of Chicago Booth School of Business.
Ajay Manglani |
Published on: Oct 09, 2017
Today's customers and their interactions with others are hyper-connected, so when measuring real customer value, marketing organizations need to start focusing on the digital and social potential of their customers.