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Alan Rimm-Kaufman

Alan Rimm-Kaufman

Alan Rimm-Kaufman founded the Rimm-Kaufman Group in 2003. In 2008, RKG was named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America. Alan held a doctorate degree in operations research from MIT’s Sloan School of Management, and a BS degree with honors in applied mathematics from Yale University. Alan held appointments as Visiting Professor in the Darden Graduate School of Business Administration at the University of Virginia and was a Fellow at the Center for the Management of Information Technology (CMIT) at the University of Virginia’s McIntire School of Commerce. In 2002, he founded the web advertising roundtable. Alan died from leukemia in July of 2009. He was a 14 year survivor of non-Hodgkin’s lymphoma. Between bone marrow transplants, he built a strong, profitable, Inc 500 company that continues to thrive.

Alan's Articles, Blog Posts, Webinars and More

ASCII Art Adwords Worm

The worms.com ASCII wriggler gave me a chuckle.

Monitor Your Brand Online Via RSS

RSS feeds from search results make it easy to monitor your brand across the web.

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Who Do You Trust?

Claim: BillMeLater creates reciprocal trust from the shopper to the retailer because the retailer is extending credit on the spot. In contrast, PayPal and GoogleCheckout when marketing their wallets to consumers stress the benefits of keeping private information (credit card, email, etc) from the merchant.
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Staying Private

The EFF has an interesting post on How To Keep Your Search History Private.
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Big Development: Google Coupons

Google announced a means for local businesses to distribute coupons through Google Maps. Being able to show the benefit of an online ad pushing sales into a store is huge -- the holy grail of response advertising.
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Where People's Eyes Go On Web Pages

The site provides several screens of simple geometric shapes and asks you click on the page. At the end of the survey, the site shows you where others have clicked by superimposing dots on the image; the density of the dots provide a natural 2D histogram