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Alan Rimm-Kaufman

Alan Rimm-Kaufman

Alan Rimm-Kaufman founded the Rimm-Kaufman Group in 2003. In 2008, RKG was named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America. Alan held a doctorate degree in operations research from MIT’s Sloan School of Management, and a BS degree with honors in applied mathematics from Yale University. Alan held appointments as Visiting Professor in the Darden Graduate School of Business Administration at the University of Virginia and was a Fellow at the Center for the Management of Information Technology (CMIT) at the University of Virginia’s McIntire School of Commerce. In 2002, he founded the web advertising roundtable. Alan died from leukemia in July of 2009. He was a 14 year survivor of non-Hodgkin’s lymphoma. Between bone marrow transplants, he built a strong, profitable, Inc 500 company that continues to thrive.

Alan's Articles, Blog Posts, Webinars and More

ASCII Art Adwords Worm

The worms.com ASCII wriggler gave me a chuckle.

Monitor Your Brand Online Via RSS

RSS feeds from search results make it easy to monitor your brand across the web.

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And Rolls On...

on not losing perspective on the Google forest for the Google trees -- no matter how you slice it, what they've accomplished in eight years is amazing.
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Your Good Name

John Lenser is spot-on: "I suggest that most of those who arrived via your catalog name did so as the result of a catalog mailing or as the result of years of brand development in the marketplace resulting from catalog mailings. "
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Click Fraud Again: Content vs. Core Search

Repeating an earlier rant, why aren't journalists writing about the two very different types of click fraud: content network click fraud (rampant) vs. core search network click fraud (minimal)?