Alan Rimm-Kaufman founded the Rimm-Kaufman Group in 2003. In 2008, RKG was named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America. Alan held a doctorate degree in operations research from MIT’s Sloan School of Management, and a BS degree with honors in applied mathematics from Yale University. Alan held appointments as Visiting Professor in the Darden Graduate School of Business Administration at the University of Virginia and was a Fellow at the Center for the Management of Information Technology (CMIT) at the University of Virginia’s McIntire School of Commerce. In 2002, he founded the web advertising roundtable. Alan died from leukemia in July of 2009. He was a 14 year survivor of non-Hodgkin’s lymphoma. Between bone marrow transplants, he built a strong, profitable, Inc 500 company that continues to thrive.
Alan Rimm-Kaufman |
Published on: Jun 16, 2006
When using a time-of-day paid search bidding approach, you need to compare the cost of the advertising bought in that block with the resulting sales from that advertising, regardless of the hour in which those sales occurred.