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Alan Rimm-Kaufman

Alan Rimm-Kaufman

Alan Rimm-Kaufman founded the Rimm-Kaufman Group in 2003. In 2008, RKG was named to Inc. Magazine’s list of the Top 500 Fastest Growing Private Companies in America. Alan held a doctorate degree in operations research from MIT’s Sloan School of Management, and a BS degree with honors in applied mathematics from Yale University. Alan held appointments as Visiting Professor in the Darden Graduate School of Business Administration at the University of Virginia and was a Fellow at the Center for the Management of Information Technology (CMIT) at the University of Virginia’s McIntire School of Commerce. In 2002, he founded the web advertising roundtable. Alan died from leukemia in July of 2009. He was a 14 year survivor of non-Hodgkin’s lymphoma. Between bone marrow transplants, he built a strong, profitable, Inc 500 company that continues to thrive.

Alan's Articles, Blog Posts, Webinars and More

ASCII Art Adwords Worm

The worms.com ASCII wriggler gave me a chuckle.

Monitor Your Brand Online Via RSS

RSS feeds from search results make it easy to monitor your brand across the web.

Blog We suggest...

Restrict Access To Adsense API

I fear the upcoming AdSense API will allow adwords spammers to do more mischief more quickly, decreasing the quality of content traffic even more so, and even more quickly.
Blog We suggest...

On Trilobites And Search Platforms

Over time, biological and technological evolution reduced the diversity of these early days, settling into modest changes on the most effective patterns. When will a major engine next take the risk to bring diversity and experimentation back to search?
Blog We suggest...

Sharing Value Across The Clickstream in PPC Paid Search

For the retailer concerned with using online ads driving online sales, when the pundits preach spending more on poorly-performing high-volume terms because they "play an important role on the top of the conversion funnel", we'd respond "maybe, maybe not." Proceed with care, testing and tracking as you move ah