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Alex Yoder

EVP, Analytics
Alex Yoder

Alex has tremendous executive level experience having held president or CEO level roles at Trueffect, Inc., Ebiquity, Inc. and Webtrends, Inc., where he was instrumental in major rebranding efforts; product, solution, and technology enhancements; team and organization development; and driving sales growth. As an accomplished leader, he strives to help organizations see through their full potential by focusing on team member strengths, collaboration, and strong clarity of purpose.

Alex's Articles, Blog Posts, Webinars and More

Budget allocation question: Is there such a thing as too much martech?

The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to technology.

The decisioning dilemma: Getting the right combination of marketing tech to optimize engagement

Being able to bring together the facets of customer engagement – and to do so automatically – is the true value of decisioning tools.