Alex has tremendous executive level experience having held president or CEO level roles at Trueffect, Inc., Ebiquity, Inc. and Webtrends, Inc., where he was instrumental in major rebranding efforts; product, solution, and technology enhancements; team and organization development; and driving sales growth. As an accomplished leader, he strives to help organizations see through their full potential by focusing on team member strengths, collaboration, and strong clarity of purpose.
Alex's Articles, Blog Posts, Webinars and More
Budget allocation question: Is there such a thing as too much martech?
The soundness of the marketing strategy is what is important, not the percentage of the budget dedicated to technology.
Alex Yoder |
Published on: Nov 19, 2018
With the proliferation of martech and adtech tools over the past ten years, there’s no shortage of technology platforms available to help marketers understand, target and communicate with consumers more effectively.