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Alexander Macht

Senior Analyst, Technology: Technology Consulting

Alex Macht supports Merkle’s marketing technology consulting strategy practice, focusing on marketing technology solution strategy and technology enablement. Alex has 5 years of data management, analytics, and marketing technology experience, with expertise in DMP’s, audience onboarding, segmentation, analytics, and executing on data-driven strategies.   

Alex assists clients in understanding, assessing, and deploying technology and organizational change management in the complex Marketing Technology space. Alex delivers agnostic recommendations to solve customer-centricity and people based marketing initiatives, organizational change management, and leveraging and integrating technologies to meet business objectives.

Prior to Joining Merkle, Alex played a lead consulting delivery role at Epsilon bridging the company’s core id management and database and email marketing offerings with new digital onboarding, data management and digital activation strategies. Alex led MarTech and AdTech strategy and implementation engagements for fortune 100 companies in the Logistics, Media and Entertainment, Telecommunications, Travel, and CPG verticals.

Alexander's Articles, Blog Posts, Webinars and More

Fast Tracking Identity Resolution

Achieving a complete view of the consumer is what all clients are solving for, but it is hard, and the hardest part is wrangling various sources of digital data in a way that allows for easy integration with a client’s known consumer universe.

Tips for Selecting an Onboarding/Activation Partner

Customer data onboarding has become a gold standard practice for today’s marketers working to achieve people-based marketing at scale. Most companies understand what it is, and what the benefits are, but often overlooked are the intricacies and rigor involved in the partner selection process.