Alexis Sanders is an SEO Director at Merkle. She works with a team of SEOs to ensure the accuracy, feasibility and scalability of technical, content, and strategic SEO recommendations for clients across multiple industries. She is a contributor to the Moz blog, Search Engine Land, OnCrawl, and TechnicalSEO.com, creator of the TechnicalSEO.expert and technicalseo.guru challenge. Lately, she’s been working on building her CS chops and spray painting large canvases.
Alexis has spoken at over 20 different conferences, including: SMX (East, West, Advanced), Mozcon, SEJSummit, Engage, FoundConf, SearchLove. Check out content on: https://technicalseo.com/insights/presentations/
Check out Alexis' course focused on Building SEO Strategies on skillshare.
Alexis's Articles, Blog Posts, Webinars and More
10 Important 2020 SEO Trends You Need to Know
2019 in search: Find your seamlessness
Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.
10 Important 2019 SEO Trends You Need to Know
Here are 10 important trends you need to know in 2019, according to 47 of today’s top SEO professionals.
Bing crawling, indexing and rendering: A step-by-step on how it works
Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX East.
Ask the SMXpert: SEO markup and structured data
Looking for insights into newer markup options and advanced structured data? Alexis Sanders shares additional pointers to help you refine, update and optimize your content.
A Machine Learning Guide for Average Humans
Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries.
Don’t be Joey Donner.
As outlined in Google Webmaster Guidelines, duplicate content is “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”
Unlocking Hidden Gems Within Schema.org
Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task.
Topics:
Search Engine Optimization (SEO)
JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience
Understanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can’t crawl a site or can’t parse and understand the content, nothing is going to get indexed and the site is not going to rank.
Topics:
Search Engine Optimization (SEO)
4 Ideas to Optimize for Voice Search
SEOs have focused on optimizing for textual searches and voice searches are a little bit different.
