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Alexis Sanders

Technical SEO Manager
Alexis Sanders

Alexis works as a Technical SEO Account Manager at Merkle. She is a contributor to the Moz blog, Search Engine Land, OnCrawl, and TechnicalSEO.com, creator of TechnicalSEO.expert, and during the day lives a normal life as an SEO account manager.

Alexis's Articles, Blog Posts, Webinars and More

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2019 in search: Find your seamlessness

Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.
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A Machine Learning Guide for Average Humans

Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries.
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Don’t be Joey Donner.

As outlined in Google Webmaster Guidelines, duplicate content is “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”
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Unlocking Hidden Gems Within Schema.org

Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task.