Alexis works as a Technical SEO Account Manager at Merkle. She is a contributor to the Moz blog, Search Engine Land, OnCrawl, and TechnicalSEO.com, creator of TechnicalSEO.expert, and during the day lives a normal life as an SEO account manager.
Alexis's Articles, Blog Posts, Webinars and More
10 Important 2019 SEO Trends You Need to Know
Here are 10 important trends you need to know in 2019, according to 47 of today’s top SEO professionals.
Bing crawling, indexing and rendering: A step-by-step on how it works
Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX East.
Ask the SMXpert: SEO markup and structured data
Looking for insights into newer markup options and advanced structured data? Alexis Sanders shares additional pointers to help you refine, update and optimize your content.
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A Machine Learning Guide for Average Humans
Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries.
Don’t be Joey Donner.
As outlined in Google Webmaster Guidelines, duplicate content is “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”
Unlocking Hidden Gems Within Schema.org
Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task.
Topics:
Search Engine Optimization (SEO)
JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience
Understanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can’t crawl a site or can’t parse and understand the content, nothing is going to get indexed and the site is not going to rank.
Topics:
Search Engine Optimization (SEO)
4 Ideas to Optimize for Voice Search
SEOs have focused on optimizing for textual searches and voice searches are a little bit different.
What the Google Desktop SERP Update Means for Organic Search
On February 19 Google began rolling out changes to its desktop search results, expanding the vertical real estate given to paid search results and eliminating right-rail ads. Here are a few takeaways for SEOs to consider.
Topics:
Paid Search
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SEO
Fundamentals of SEO Reporting: Crafting the Most Effective Message for Your Audience
Gaining an understanding of your audience, your purpose for communication, and how to build an effective story with data will help to optimize your SEO deliverables.
Troubleshooting Data Fluctuations in SEO Reporting
Spikes in any metric come with questions. Questions which you, as an SEO expert, need to have answers for (most likely before 9:30am, when your boss looks at the report). Time to put on your detective cap and follow our recommended checklist to troubleshoot your data fluctuations.
Google's Doorway Page Announcement
On March 16th, Google announced their intentions to slam the door shut on doorway pages. Google made their stance clear with updated definitions, examples, and reflective questions. This update targets cookie-cutter page templates and we expect to see an effect on our local pages' visibility within Google.
