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Alexis Sanders

Technical SEO Manager
Alexis Sanders

Alexis works as a Technical SEO Account Manager at Merkle. She is a contributor to the Moz blog, Search Engine Land, OnCrawl, and TechnicalSEO.com, creator of TechnicalSEO.expert, and during the day lives a normal life as an SEO account manager.

Alexis's Articles, Blog Posts, Webinars and More

2019 in search: Find your seamlessness

Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.

10 Important 2019 SEO Trends You Need to Know

Here are 10 important trends you need to know in 2019, according to 47 of today’s top SEO professionals.

Articles We suggest...

A Machine Learning Guide for Average Humans

Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries.
Articles We suggest...

Don’t be Joey Donner.

As outlined in Google Webmaster Guidelines, duplicate content is “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”
Articles We suggest...

Unlocking Hidden Gems Within Schema.org

Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task.
Blog We suggest...

Troubleshooting Data Fluctuations in SEO Reporting

Spikes in any metric come with questions. Questions which you, as an SEO expert, need to have answers for (most likely before 9:30am, when your boss looks at the report). Time to put on your detective cap and follow our recommended checklist to troubleshoot your data fluctuations.
Topics: SEO
Blog We suggest...

Google's Doorway Page Announcement

On March 16th, Google announced their intentions to slam the door shut on doorway pages. Google made their stance clear with updated definitions, examples, and reflective questions. This update targets cookie-cutter page templates and we expect to see an effect on our local pages' visibility within Google.
Topics: SEO