Alexis Sanders

Companies should focus on working seamlessly across all channels, consolidating recurring tasks, leveraging data and instilling credibility in all aspects.

Here are 10 important trends you need to know in 2019, according to 47 of today’s top SEO professionals.

Crawlers are technical but understandable thanks to Microsoft's Senior Program Manager Frédéric Dubut's presentation at SMX East.

Looking for insights into newer markup options and advanced structured data? Alexis Sanders shares additional pointers to help you refine, update and optimize your content.

Machine learning (ML) has grown consistently in worldwide prevalence. Its implications have stretched from small, seemingly inconsequential victories to groundbreaking discoveries.

As outlined in Google Webmaster Guidelines, duplicate content is “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.”

Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task.

Understanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can’t crawl a site or can’t parse and understand the content, nothing is going to get indexed and the site is not going to rank.

SEOs have focused on optimizing for textual searches and voice searches are a little bit different.