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Alice Liang

Associate Director, Analytics

Alice's Articles, Blog Posts, Webinars and More

Personalized Marketing Approach Increased HCP Responses by 32%

When we got the opportunity to speak at the Pharmaceutical Management Science Association (PMSA) conference, we never dreamed that our submission would lead to winning an award. We were so excited to learn that our peers voted our poster as "best poster presentation." This poster showed the impact of a personalized tele-detailing approach where 32% of targeted HCPs requested copays or samples, proving that messaging and offers were relevant and desirable.