Alison Berman is the Senior Manager of Market Research at Merkle, where she examines target audiences and performs competitive analysis to identify opportunities for top financial service institutions. In addition, Alison is the marketing material author for Merkle’s Financial Services Industry News and Merkle’s Marketing Insights Industry Research Reports, each of which are designed to provide industry insight and keep clients informed of emerging trends and opportunities across many lines of business, including: insurance, savings and deposits, credit cards, payments, consumer lending, small business banking, investments, and wealth management.
Alison has been with Merkle since 2009 and has over eight years of experience in financial services marketing. Prior to Merkle, Alison worked in account management with a focus on direct marketing for a regional advertising agency.
Alison is a graduate from the R.H. Smith School of Business at the University of Maryland where she obtained a bachelor’s degree in marketing. In addition, Alison is currently in the process of completing a Digital Certificate Program at New York University with an emphasis in digital marketing strategy and analytics. Alison is a Certified Merkle Digital Professional and has been recognized at Merkle’s annual awards for Excellence in Client Impact (2014), Excellence in Service (2013), and the Best One Team Award (2012).