Allison Cripps

Senior Director of Loyalty Strategy
Allison Cripps

Allison brings 20 years of client- and consulting- leadership in loyalty, CRM and customer strategy with a focus on program design and organizational transformation across industry, business model and level of market maturity.

At 500friends, Allison works directly with clients to provide direction across the key phases throughout the entire loyalty strategy engagement, and to accelerate success through cross-client insights and thought leadership. 

Allison is deeply passionate about facilitating and shaping the best ideas from her client organizations in order to create a genuine value exchange with customers.

Allison's Articles, Blog Posts, Webinars and More

How Hotel Brands Can Activate Loyalty Data to Create Great Experiences

When I travel for business, I often return to the same city frequently - and when I do, I usually check into my favorite hotel. No matter how many times I return to that hotel, however, the front desk agents always treat me as if it's my first stay. They acknowledge my platinum status, certainly, and welcome me by name. After that, however, the desk agent will ask for my photo ID and credit card - just as they did the last ten times I checked into the same hotel.

Building Customer-Centric B-to-B Loyalty Programs for Today's Buyers

Building Customer-Centric B-to-B Loyalty Programs for Today's Buyers

Learn about the results from a recent survey conducted by Merkle that revealed clear direction around the types of features, services, and resources that B-to-B buyers consider when making a purchase and how this knowledge can help brands develop loyalty programs that retain their high-value customers.