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Allison Cripps

Principle Consultant, Promotion & Loyalty Solutions
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Allison is an innovator in loyalty design. Joining Merkle in 2016, she leads a team of retail strategists who design and execute loyalty and promotional solutions and experiences that delight and engage customers. Prior to Merkle, Allison led the loyalty practice at Accenture Interactive and was a senior loyalty and CRM consulting leader at Epsilon. 

Allison's Articles, Blog Posts, Webinars and More

Webinars We suggest...

Building Customer-Centric B-to-B Loyalty Programs for Today's Buyers

Learn about the results from a recent survey conducted by Merkle that revealed clear direction around the types of features, services, and resources that B-to-B buyers consider when making a purchase and how this knowledge can help brands develop loyalty programs that retain their high-value customers.