Allister is a Director with Merkle's Customer Strategy Group and leads the Value Case practice that quantifies the business value from solving business challenges through a customer-centric (vs. a product-centric) approach. His experience covers the payer/health insurance, (retail and commercial) financial services, government and software services industries. Allister joined Merkle in 2013 from Peppers & Rogers Group where he worked on customer lifetime value modeling, segmentation, retention and experience mapping projects. Allister holds a B.S. in Engineering and an MBA from Columbia Business School. He is based in New York City.
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How to Break Down Organizational Barriers
Collaboration allows knowledge to flow across the organization, and every organization has teams that do it better than others. Certain factors set these teams apart from the others.
Brian Crockett, Allister Rebeiro |
Published on: Dec 06, 2016
It’s go time and you are about to finalize the customer-centric strategy roadmap that your team has spent the past few months putting together. It is time to make a decision, and you have to choose how your strategic roadmap will start – with a big bang, or with a more modest start.
Allister Rebeiro |
Published on: Jan 08, 2014
Customer advocates are the crème de la crème of any customer base. In every group of customers, there exists a sub-group which represents your core audience. They are typically early adopters and customers who initiate and maintain word-of-mouth advertising.