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Allister Rebeiro

Director, Customer Strategy Group
Allister Rebeiro

Allister is a Director with Merkle's Customer Strategy Group and leads the Value Case practice that quantifies the business value from solving business challenges through a customer-centric (vs. a product-centric) approach. His experience covers the payer/health insurance, (retail and commercial) financial services, government and software services industries. Allister joined Merkle in 2013 from Peppers & Rogers Group where he worked on customer lifetime value modeling, segmentation, retention and experience mapping projects. Allister holds a B.S. in Engineering and an MBA from Columbia Business School. He is based in New York City.

Allister's Articles, Blog Posts, Webinars and More

Breaking down barriers

How to Break Down Organizational Barriers

Collaboration allows knowledge to flow across the organization, and every organization has teams that do it better than others. Certain factors set these teams apart from the others.

What's the difference between executive sign-off and executive sponsorship?

Beyond Executive Sign-Off: Getting Sponsorship, Not Permission

There's a difference between executive permission and sponsorship, and it can make or break an organizational transformation effort.

Blog We suggest...

Go Big or Go Home? Not Always

It’s go time and you are about to finalize the customer-centric strategy roadmap that your team has spent the past few months putting together. It is time to make a decision, and you have to choose how your strategic roadmap will start – with a big bang, or with a more modest start.
Blog We suggest...

Nurturing Your Customer Advocates

Customer advocates are the crème de la crème of any customer base. In every group of customers, there exists a sub-group which represents your core audience. They are typically early adopters and customers who initiate and maintain word-of-mouth advertising.