Amanda has 18 years of experience helping clients gain meaningful insights from data and more than 10 years of experience in data visualization and business intelligence. Currently, Amanda leads the data visualization team at Merkle. She specializes in guiding Fortune 500 clients with marketing measurement, analytics, and attribution strategy as well as BI and data visualization. Amanda enjoys helping clients find insights in their data, loves brewing beer, and lives in Denver, Colorado.
Amanda's Articles, Blog Posts, Webinars and More
Centralize Your Analytics and Get Solid Insights. Fast.
Consolidating your marketing data, drawing insights, and implementing a single source of truth quickly, securely, and accurately are the most common struggles in understanding how your marketing is performing and what your next optimal move is.
Topics:
Automotive
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Financial Services
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B2B
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Health & Wellness
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Health Insurance
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Tech
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Insurance & Wealth Management
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Media & Entertainment
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Nonprofit
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Retail & Consumer Goods
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Data Solutions
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Customer Relationship Management (CRM) & Direct Marketing
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Analytics
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Attribution
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Marketing Database & Data Management
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Enable Marketing Intelligence and Operations with a Fully Integrated Technology Stack
This webinar will focus on how the combination of Merkle platforms (Rapid Audience Layer and Archie) and ActionIQ’s Customer Data Platform drive efficiencies, marketing activation and intelligence through an integrated technology stack.
Topics:
Automotive
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Financial Services
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B2B
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Health & Wellness
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Health Insurance
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Tech
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Insurance & Wealth Management
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Media & Entertainment
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Nonprofit
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Retail & Consumer Goods
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Travel & Hospitality
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Data Solutions
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Customer Relationship Management (CRM) & Direct Marketing
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Customer Strategy
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Analytics
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Audience Management
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Predictive Audience Analytics
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Data Visualization & Business Intelligence
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Marketing Technology
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Marketing Database & Data Management
What's Next for Business Intelligence? Storytelling
What can a creative writing class teach you about business intelligence? A whole lot as it turns out. It can bring your data to life, in fact.
Topics:
Data and Analytics
