Amanda has 12 years of experience working with data and helping clients gain meaningful insights from data. Currently, she leads Business Intelligence consulting projects at Merkle, the nation’s largest privately-held customer relationship marketing agency. She specializes in assisting clients like Disney and Wells Fargo with BI strategy, data visualization, and effective dashboard design using tools like Tableau. Amanda enjoys helping clients tell stories with their data, loves brewing beer, and lives in Denver, Colorado.
Amanda's Articles, Blog Posts, Webinars and More
Enable Marketing Intelligence and Operations with a Fully Integrated Technology Stack
This webinar will focus on how the combination of Merkle platforms (Rapid Audience Layer and Archie) and ActionIQ’s Customer Data Platform drive efficiencies, marketing activation and intelligence through an integrated technology stack.
Topics:
Automotive
|
Banking & Consumer Finance
|
B2B
|
Health & Wellness
|
Health Insurance
|
Tech
|
Insurance & Wealth Management
|
Media & Entertainment
|
Nonprofit
|
Retail & Consumer Goods
|
Travel & Hospitality
|
Data Solutions
|
Customer Relationship Management (CRM) & Direct Marketing
|
Customer Strategy
|
Analytics
|
Audience Management
|
Predictive Audience Analytics
|
Data Visualization & Business Intelligence
|
Marketing Technology
|
Marketing Database & Data Management
Comments
What's Next for Business Intelligence? Storytelling
What can a creative writing class teach you about business intelligence? A whole lot as it turns out. It can bring your data to life, in fact.
Topics:
Data and Analytics
Fourth Grade Math Class Called. They Want Their Pie Chart Back.
Dashboards. Infographics. Vizzes. Everyone is talking about the cool buzzwords in Business Intelligence. But, with statistics like “70-80% of business intelligence projects fail” (Gartner analyst Patrick Meehan) floating around, folks are tripping over jargon and falling on their faces.
Topics:
Data and Analytics
