Senior Director, Data Visualization and Measurement
Follow Amanda Gessert:
Amanda has 12 years of experience working with data and helping clients gain meaningful insights from data. Currently, she leads Business Intelligence consulting projects at Merkle, the nation’s largest privately-held customer relationship marketing agency. She specializes in assisting clients like Disney and Wells Fargo with BI strategy, data visualization, and effective dashboard design using tools like Tableau. Amanda enjoys helping clients tell stories with their data, loves brewing beer, and lives in Denver, Colorado.
Jon Regan, Amanda Gessert, Ryan Greene |
Published on: Sep 17, 2019
This webinar will focus on how the combination of Merkle platforms (Rapid Audience Layer and Archie) and ActionIQ’s Customer Data Platform drive efficiencies, marketing activation and intelligence through an integrated technology stack.
Amanda Gessert |
Published on: Aug 27, 2015
Dashboards. Infographics. Vizzes. Everyone is talking about the cool buzzwords in Business Intelligence. But, with statistics like “70-80% of business intelligence projects fail” (Gartner analyst Patrick Meehan) floating around, folks are tripping over jargon and falling on their faces.