Amy has worked with the Promotion & Loyalty Solutions (P&LS) line of Merkle since 2006. She started her tenure at the company as a member of the Strategy team, was then Marketing Director for nine years, and now leads all thought leadership and content strategy for P&LS, as well as the marcom efforts for the P&LS client base. Before joining Merkle, Amy worked in both consumer research and sponsorship sales and operations. She holds a Bachelor of Science degree in Business Administration from San Diego State University.
Amy Burnside |
Published on: Nov 30, 2020
Consumer shopping behavior has changed, and the holidays will look different this year. Since in-store shopping has declined, brands are looking for ways to drive their e-commerce business and move the needle before the end of the year. However, the online space has become cluttered and confusing.
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