Amy has spent 20+ years driving results for major organizations by applying analytic performance metrics to creative. She has strategic approach to bringing distinct creative experiences to life through human truths and data-driven insights. Amy has strong hands-on Financial Services, Retail, Health and TM&E experience, but her work spans across verticals to also include Automotive, Nonprofit and Insurance. Regardless of category, Amy excels at driving business innovation, transformation and inspiration that delivers both for clients and within her team.
Key passion areas for Amy, include her participations in the Diversity and Inclusion Group within Merkle as an Executive Sponsor, Women in Leadership Sponsor and Female Foundry Mentor (https://www.thefemalefoundry.com/en/us/)
Aaron Tellier, Jennifer DeGiovanni, Amy Thorne |
Published on: Apr 16, 2021
Today, your customers expect experiences that are immediately meaningful, unique, and that provide value beyond what they can receive elsewhere. Marketers can no longer manage and drive every single customer moment that may arise.
Amy Thorne |
Published on: Jan 27, 2021
There was a lot of skepticism pre-pandemic about video replacing in-person communications, but that’s no longer the case. Video -- due to its richness, individualization and newfound ability to scale -- is that personal connection for customer engagement.
Paul Evers, Marc Bellanger, Marc Rossen, Amy Thorne, Diana Tummillo |
Published on: Apr 29, 2020
The financial services sector continues to be turned upside down by the COVID-19 crisis. Changes in customer behaviors coupled with disruption to processes and operations have created both challenges and opportunities for banks, lenders, and other financial firms.
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