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Andy Fisher

Global Head of M1 Advanced TV,
Andy Fisher

As chief analytics officer at Merkle, Andy's primary responsibility is driving Merkle analytics innovation, especially in digital, social and media analytics areas. Prior to joining Merkle, Andy was the EVP, Global Data & Analytics Director at Starcom MediaVest Group where he led the SMG global analytics practice. In this role he built and managed a team of 150 analytics professionals across 17 countries servicing many of the world’s largest advertisers. Prior to that role, Andy was Vice President and National Lead, Analytics at Razorfish, where he led the digital analytics practice and managed a team of modeling, media data, survey and business intelligence experts. He and his team were responsible for some of the first innovations in multi-touchpoint attribution and joining online/offline data for many of the Fortune 100. Andy has also help leadership positions at Personify and IRI. Andy is an avid traveler having visited more than 100 countries. He also follows the chess world and is the former US high school chess champion. Andy holds a BA in mathematics from UC Berkeley and an MA in statistics from Stanford.

Andy's Articles, Blog Posts, Webinars and More

People Based Marketing With M1 Advanced TV

TV is no longer just about broad reach and panels. Learn about the evolving opportunity marketers have to achieve person-level advertising through Addressable TV and OTT.  Understand how to use first-party data and M1 within this channel for direct response and branding campaigns, and become familiar with the measurement and optimization strategies that accompany the video advertising format. 

How Addressable Video Content Delivery Will Change the Game for M&E Advertisers

How Addressable Video Content Delivery Will Change the Game for M&E Advertisers

As consumer’s choice in how they engage with entertainment content rapidly changes over the next five years, people based commercial video delivery will be the next frontier for more traditional advertisers. Will they be ready to cross the line into one to one addressable commercial delivery? Are they already there?

Blog We suggest...

The Sad State of Site Optimization

There’s a phenomenon in the digital analytics world that I’ve never been able to understand: Personalization and website optimization projects are consistently and chronically underfunded by advertisers. This is something that needs to change.