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Andy Taylor

Director of Research
Andy Taylor

Andy Taylor is Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the Merkle Blog, Dossier, and quarterly Digital Marketing Report, he speaks frequently at industry conferences including SMX and Digital Summit events. Prior to digital marketing, Andy worked as an event organizer for a political campaign and dabbled in freelance writing. A graduate of the University of Virginia with a degree in Economics, he likes to spend his free time watching documentaries and selling homemade ice cream sandwiches at farmer's markets with his wife.

Andy's Articles, Blog Posts, Webinars and More

Be smart, advertisers. Here’s how to approach rising Google brand CPC

While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled.

Shopping Campaigns with Partners is the Biggest Google Update to Compete with Amazon

One Google Marketing Live announcement in particular hasn't gotten as much attention as it should with regards to the battle between Google and Amazon for ad dollars. Read on to find out more.