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Andy Taylor

Associate Director of Research
Andy Taylor

Andy Taylor is Associate Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the Merkle Blog, Dossier, and quarterly Digital Marketing Report, he speaks frequently at industry conferences including SMX and Digital Summit events. Prior to digital marketing, Andy worked as an event organizer for a political campaign and dabbled in freelance writing. A graduate of the University of Virginia with a degree in Economics, he likes to spend his free time watching documentaries and selling homemade ice cream sandwiches at farmer's markets with his wife.

Andy's Articles, Blog Posts, Webinars and More

Limiting Customer Match was a Move Google Probably Needed to Make

Google recently updated its restrictions for Customer Match targeting, reducing the numbers of advertisers that can use Customer Match in the process. Here we outline why Google likely made this update and how it stands to impact advertisers moving forward.

Paid search trends to watch for the 2018 holiday shopping season

Shopping, local searches and audience optimizations are three of the biggest considerations to keep in mind.

Webinars We suggest...

Merkle’s Q3 2018 Digital Marketing Report Webinar

In this webinar, Merkle’s report authors, Mark Ballard and Andy Taylor, will walk through the highlights of the Q3 2018 report and answer audience questions about its findings.
Topics: Performance Media & Digital Advertising | Programmatic Media & Display | Search Engine Marketing (PPC) | Social Media Marketing | Search Engine Optimization (SEO)