Andy Taylor is Director of Research at Merkle, responsible for analyzing trends across the digital marketing spectrum for best practices and industry commentary. A primary contributor to the Merkle Blog, Dossier, and quarterly Digital Marketing Report, he speaks frequently at industry conferences including SMX and Digital Summit events. Prior to digital marketing, Andy worked as an event organizer for a political campaign and dabbled in freelance writing. A graduate of the University of Virginia with a degree in Economics, he likes to spend his free time watching documentaries and selling homemade ice cream sandwiches at farmer's markets with his wife.
Andy Taylor |
Published on: Dec 14, 2017
The largest e-commerce competitor on most people’s minds during the holidays is Amazon, and for good reason. Looking across Google Auction Insights reports for text ads, it is the single most ubiquitous challenger against retailers in very nearly all product categories.