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Angelina Eng

Vice President, Platform Solutions and Activation
Angelina Eng

Angelina Eng has spent the last 20-plus years of her career in digital media, marketing and operations. She has worked with a broad spectrum of clients including — Macy’s, Pfizer, Disney Parks & Resorts, General Motors, Delta Airlines, Kraft Foods, General Mills and Unilever. Angelina is responsible for defining, building and managing the digital media platforms solutions group. Her responsibilities include the development of internal systems and workflow, establishment of deliverable standards, creation of ad trafficking and tracking guidelines, implementation of emerging platforms, as well as media optimization best practices. Prior to Merkle, Angelina was the Vice President of Digital Operations at Dentsu Aegis. She is an active member of the Interactive Advertising Bureau, where she is a part of the Ad Ops committee and the Ad Technology committee.

Angelina's Articles, Blog Posts, Webinars and More

Three Steps to Become an Agency Ad Ops Leader

For agencies, the biggest opportunity in Ad Ops is also the industry’s biggest challenge. It’s data. Now more than ever before, agencies are in a position to help their clients build comprehensive customer profiles, improve their targeting, and increase their reach. But this same data is causing confusion as companies across industries are figuring out how to centralize information into a cohesive marketing strategy.

“The biggest challenge that agencies face when it comes to ad operations at agencies is connecting data (points) together,” explains Angelina Eng, VP, Platform Solutions and Activation at Merkle, a performance marketing agency that specializes in optimizing customer relationships.

“From a data ingestion standpoint, we need to make sure that we’re creating the most complete optimization picture and also make sure that we’re aligning data across platforms.”

The End of Flash in Firefox and Chrome

The End of Flash in Firefox and Chrome

Chrome will stop supporting Flash in September and Firefox has effectively done the same already. What steps should agencies and clients take to prepare for a world where Flash isn't supported by 70% of browsers.