Ann leads analytic strategy across a variety of non-profit clients in sectors including health, humanitarian relief, and associations. With more than 15 years of experience, her breadth of knowledge across the direct marketing spectrum allows for an all-encompassing approach to how data can be leveraged in fundraising programs and across the enterprise to drive better ROI. She has been integral to developing segmentation models for multiple clients, in addition to maximizing campaign performance through advanced modeling and audience selection techniques. Prior to joining Merkle, Ann managed all direct marketing for The Great Courses. Her prior agency experience includes Marketing General, exclusively focused on association marketing.