We use cookies. You have options. Cookies help us keep the site running smoothly and inform some of our advertising, but if you’d like to make adjustments, you can visit our Cookie Notice page for more information.
We’d like to use cookies on your device. Cookies help us keep the site running smoothly and inform some of our advertising, but how we use them is entirely up to you. Accept our recommended settings or customise them to your wishes.
×

Anne-Marie Schaffer

EVP, GM of Retail & Consumer Goods, Merkle

As general manager, Anne-Marie is responsible for establishing Merkle’s strategic vision and developing innovative solutions to support the growth and evolving needs of clients in the Retail, CPG and Automotive sectors. She helps clients to navigate the forces of digital transformation and to connect with audiences in new and different ways in addition to providing a strategic perspective to solve challenges.

Anne-Marie is a veteran of the digital media community and is an accomplished marketing executive with over 25 years of experience building brands, using a 360-degree approach to marketing across digital, CRM, mobile, promotion, and traditional marketing channels. Prior to Merkle, Anne-Marie was President of PHD West, part of PHD Media Worldwide, where she ran their LA and SF offices, leading the strategy, communications planning, media buying, marketing sciences, traffic and HR teams. Prior to that, she was EVP of Media for Ignited, where she expanded Ignited’s media presence in New York and doubled its billings. Anne-Marie has also held key roles at MEC, Team One Advertising, and TBWA/Chiat Day.

Anne-Marie's Articles, Blog Posts, Webinars and More

How to Crush this Year’s Holiday Season

It feels like every year holiday shopping begins earlier and earlier. According to the NRF, 39.7% of consumers will start their holiday shopping by October—and some of you have already started activating campaigns to reach those early-bird shoppers! But if you’re like most retail marketers, you’ve laid out a solid strategy and you’re tying the bow on top of those holiday marketing plans.

Five Trends Transforming the Media and Entertainment Industry This Year

Five Trends Transforming the Media and Entertainment Industry This Year

There’s no denying that consumer media habits and expectations have fundamentally changed. To capitalize on the business opportunities these changes bring rather than being disrupted by them, here’s what transformations you can expect to face in 2018.