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Anudit Vikram

Vice President, Digital Technologies
Anudit Vikram

As Vice President of Digital Technologies, Anudit Vikram is responsible for driving Merkle’s vision and approach to the digital marketing technology stack. In this role he focuses on putting the necessary processes and systems in place to enable leveraging Merkle’s assets across different channels into one holistic picture. 

Anudit is an industry veteran with over a decade of experience in the digital media space. He has been involved with leading digital technologies from the inception of advertising exchanges and programmatic buying with Right Media/Yahoo! to the latest in big data and data management. He is an active member of the IAB and sits on the Ad Technology and the Data Council.

A business-focused technologist, Anudit holds a Bachelor’s degree in Electronic Engineering along with an MBA in General Business. He also has a Master’s degree in Technology Management from Columbia University. An avid photographer and an enthusiastic golfer, Anudit can be found toting his camera capturing the sights or hacking away at the golf course confident that the next shot is going to be “just amazing!"

Anudit's Articles, Blog Posts, Webinars and More

Data Management Platforms Make Your Data Work Harder

Whether you are a marketer or a publisher, you probably dream of a utopian state of scaled consumer addressability. But reaching this state hinges on the ability to acquire, analyze, and activate all the data you can about your consumers and their interactions with you across every channel and at every touchpoint you have with them. This is where the Data Management Platform (DMP) comes into play.