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Azlan Raj

Vice President, Customer Experience

Azlan is an experienced, award-winning digital professional with over 15 years of digital experience and a proven track record across a range of digital marketing disciplines. Azlan currently heads up Digital Channel Activation across Europe; including strategy, analytics & attribution, DMP and content/campaign delivery. Azlan has led £multi-million projects, delivered training/seminars, spoken at industry events and written thought leadership papers and articles for leading publications.

Azlan's Articles, Blog Posts, Webinars and More

The Future Isn't What It Used to Be: Automation vs. Humanization

The Future Isn't What It Used to Be: Automation vs. Humanization

Machine learning, artificial Intelligence (AI), cognitive computing, and decision engines. These are all buzz words or phrases that are trending in 2017. Understanding this mix is the first step in obtaining truly personalized customer experiences at scale.

Everything about your personalization strategy should be about your customers

Personalization: It's What You Know, Not Who You Know

Everything about your personalization strategy should be about your customers. The whole principle about personalization is to take what you've learned and give the customer something valuable in return.