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Barry Latimer

Vice President, Marketing Cloud Platforms

Barry's Articles, Blog Posts, Webinars and More

How Using a DMP Helps Website Personalization

How Using a DMP Helps Website Personalization

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.

Boost Responsive Performance with Image Optimization

Looking to improve the performance of a responsive site? Begin by funneling your efforts into image optimization. The average website devotes 70% of its data-size to images, which means attention spans and data plans everywhere will thank you for putting your imagery on a digital diet. Consider the following five tips to improve responsive site speed.

Image optimization tips for responsive websites

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5 Tips for Using CSS and Real Text Over Images

When it comes to performance and Responsive Design, there are a myriad of best practices that can boost site speed. Back in August, we narrowed these best practices down to the top 20 to help you determine where the biggest performance gains are to be had.
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What Does the iPhone 6 Plus Mean for Web Design?

The latest and largest phone from Apple, the iPhone 6 Plus, undoubtedly impacts responsive web design, but perhaps not in the ways you would expect. Apple follows an “evolution not revolution” design pattern and I believe a similar approach can be applied to web design.