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Barry Latimer

VP, Marketing Technology

Barry is a passionate software technologist who loves to work on difficult problems and help clients achieve their results by enabling technology to move faster. He specializes in standing up implementation and managed services technology teams, both onshore and offshore capabilities.

Barry works in the Marketing Cloud space, leading implementation teams across Adobe, Salesforce, and Oracle. His specialties include Marketing Technology Cloud Platforms: Adobe, Oracle, Salesforce, Yext, and Rackspace. For Marketing Automation: Adobe Campaign, Salesforce Marketing Cloud, Oracle Responsys, Oracle Eloqua, and Marketo. For Personalization: Adobe Target and Sitecore. For Data & Analytics: Adobe Analytics, Google, and Tableau.

Barry's Articles, Blog Posts, Webinars and More

Blog We suggest...

Boost Responsive Performance with Image Optimization

Looking to improve the performance of a responsive site? Begin by funneling your efforts into image optimization. The average website devotes 70% of its data-size to images, which means attention spans and data plans everywhere will thank you for putting your imagery on a digital diet.
Blog We suggest...

5 Tips for Using CSS and Real Text Over Images

When it comes to performance and Responsive Design, there are a myriad of best practices that can boost site speed. Back in August, we narrowed these best practices down to the top 20 to help you determine where the biggest performance gains are to be had.
Blog We suggest...

What Does the iPhone 6 Plus Mean for Web Design?

The latest and largest phone from Apple, the iPhone 6 Plus, undoubtedly impacts responsive web design, but perhaps not in the ways you would expect. Apple follows an “evolution not revolution” design pattern and I believe a similar approach can be applied to web design.