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Barry Latimer

Vice President, Marketing Cloud Platforms

Barry's Articles, Blog Posts, Webinars and More

How Using a DMP Helps Website Personalization

How Using a DMP Helps Website Personalization

Targeting and personalization are key components of online marketing. By tailoring your marketing messages for the individual visitors to your website, instead of making them overly-generalized for a broad audience, you can increase the chances that they will become a customer and a repeat customer.