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Bart Heird

Senior Director, Interactive Creative

Bart oversees the digital display and social creative for Merkle across several of the industries we serve, working with many of Merkle’s cross-functional, multi-discipline teams across the U.S. He brings more than 14 years of experience working across all digital media.

Prior to joining Merkle, he was the lead Creative Director for AIMIA, the world’s premier loyalty marketing agency. There, he ran the digital brand work for all the agency's consumer loyalty clients and led a UI practice in London.

While working as Digital Creative Director for JWT Chicago, he managed a team of designers and developers, creating award-winning work for clients including Oscar Meyer, Nestlé, Dreyer’s, Salton, Butterfinger, Unilever, the U.S. Marine Corps, FEMA, Northwestern Mutual, HSBC Direct, PTA, Norfolk Southern, and the Office of Illinois Tourism.

Bart was a speaker at the 2013 Ad Week and has been a panel judge on several award shows and portfolio reviews. He is a U.S. Navy veteran, a published photographer, an engaged participant in social media, and a former sketch comedian.

Bart's Articles, Blog Posts, Webinars and More

Cretaceous Creative?

Let go of ownership. Get social. Befriend the machine. Here are some tips on using the timeless principles of design in the era of personalized data.

Make it pop - a phrase that should only apply to balloons

"Make it Pop": The Fast Path to Losing Your Creative Team's Attention

"Make it pop." It's a common phrase used when providing feedback to designers, and it's one that needs to make its way out of the marketing industry altogether.