Becky Starkey

Becky's Articles, Blog Posts, Webinars and More

What Do Leaders In Marketing Have In Common? A People-Based Marketing Approach!

As we approached the final day of the summit, I couldn’t help but feel the energy from the previous speakers, and I was pumped to hear from Steve Olenski, Director of CMO Content & Strategy, Oracl

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If People-Based Marketing is a Must, All Marketers Should Learn How to Activate the Strategy

The Merkle Summit never ceases to amaze me with the level of expertise that is shared during the three days of content and networking.

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If Your Vision is to Gain and Retain Customers, People-Based Marketing is the Way to Go!

Authored by: Becky Starkey |
Published on: Jun 13, 2017

The future of marketing is in building the skills to market to people, rather than proxies. That means making marketing personal, informed by data and powered by technology.

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Merkle’s Summit Kicks Off Today

Authored by: Becky Starkey |
Published on: Jun 12, 2017

Our 14th annual Performance Marketing Executive Summit kicks off today at The Breakers in Palm Beach, FL. Attendees are sure to enjoy the content being presented, the networking opportunities, and maybe even a little fresh air and sunshine on the side.

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