Beth Sanville is a Vice President of Analytics at Merkle with focus on both Audience and Performance Analytics. In this role, Beth combines her consulting background and previous experiences as a marketer with analytics to assist clients in improving their marketing effectiveness to yield better bottom line results. Her responsibilities include formulating analytic solutions and approaches as well as leading delivery teams. She manages a team that specializes in multi-channel contact strategy development and testing, predictive model development, segmentation/profiling, campaign reporting as well as ad hoc analyses. Beth has been part of the Merkle team for nearly a decade and has worked with clients such as Royal Caribbean, Disney, Cirque du Soleil, Marriott, Loews, ad Universal Orlando.
Prior to joining Merkle, Beth was a VP strategist for MarketShare, responsible for formulating and delivering analytical solutions to extremal clients. Beth’s previous work experience also includes Andersen Consulting/Accenture, Cyveillance, and Sanofi-Aventis.
Beth Sanville, Shirli Zelcer, Jordan Cardonick |
Published on: Apr 14, 2020
Understanding the customer journey has always been key in unlocking the value of marketing. But as COVID-19 impacts our nation, consumers’ engagement and buying habits are evolving and throwing marketers’ bulletproof plans into chaos.
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